everything… other than experience
ROADWAY LIGHTING… REDESIGNED
SIDEis – a revolutionary LED street lighting solution that’s SMART, ultra compact and durable. Reinventing safe and sustainable roadway infrastructures…
CONVENTIONAL LED
LIGHTING, SIMPLIFIED.
Today’s roadway LED lighting is outdated. Expensive to install, it lacks the infrastructure to adapt as travel and roadways evolve toward IoT systems and connectivity.
Resource-heavy, towering lamps emit huge amounts of wasted light that still provide inadequate visibility for drivers in poor weather conditions.
SIDEis LED lighting solution tackles these issues head-on.
INSTALLATION &
MAINTENANCE
POOR WEATHER
CONDITIONS
Adverse driving conditions caused by fog and mist rely heavily on proper light for driver safety and visibility. Legacy roadway lighting increases ‘disability glare’ and unwanted light scattering – restricting a driver’s vision.
WASTED LIGHT
DISTRIBUTION
Conventional 10m lighting poles unnecessarily light up surrounding areas – including harmful light pollution – that result in brighter lamps to overcompensate. Road perimeters remain less visible causing unsafe conditions where drivers merge to middle sections of road.
INFRASTRUCTURE &
THE FUTURE OF DRIVING
Right now, road lighting infrastructure is simply not designed to adapt to the future. The advantages of wireless LED lighting goes beyond the economic and hassle-free benefits… As our cities prepare and adapt toward IoT and laser detection technologies, we need a lighting solution for vehicles and pedestrians to become a seamless part of the new solution for safer, interconnected urban areas.
LATERAL THINKING – TIME WE MOVE ON FROM POLE LIGHTING?
LEDs significantly impact efficiency and accessibility – offering substantial energy savings for both roadway and tunnel lighting. However, we think safe lighting goes beyond brightness and energy…
Imagine a discreet and safer lighting system that’s closer to the road and its users?
SIDEis is our compact and intelligent LED design, made for busy roadways, conflict zones and tunnel lighting. It provides clean, even light distribution across road surfaces for optimal driver visibility while eliminating wasted light.
Unlike vertically-mounted lighting sources on traditional poles, SIDEis distributes light LATERALLY – across a road surface. This avoids glare for drivers and eliminates wasted energy on illuminating large areas outside the road surface.
01
ACCESSIBLE LIGHTING – REMOVING
THE DINOSAURS OF ROADWAY LIGHTING…
Like us, you expect LED lighting to be efficient, safe and reliable. But why try to retrofit outdated designs and complex infrastructures?
With SIDEis, we’ve reduced the energy demands of traditional roadway lighting solutions and combined a compact anti-glare light with a revolutionary “below eye level” design.
02
LIGHTING DESIGNED FOR HUMANS…
Measuring 10cm x 7cm and just 300g – we’re disrupting old solutions in an effort to remove the obstrusive poles with an ultra compact design that’s smaller than most smartphones. Constructed using sustainable materials, its tough design is powerful enough to illuminate roadways, tunnels and bridges. Easy accessibility for maintenance and replacement – mounted just 840mm off the ground.
03
SIDEis – INNOVATION DESIGNED FOR A NEW DRIVING EXPERIENCE
Bad weather is a huge concern regarding the safety of drivers and pedestrians. Disabling glare and light scattering restrict our ability to see clearly, which increases the likelihood of accidents to happen in certain areas.
To exceed safety standards, the SIDEis all-in-one luminaire practically eliminates wasted light and driver glare, including an adaptable 20° tilt-mounting angle and 50,000 hourlife span – less than a meter above the ground.
Weatherproof
A robust IP66 design, SIDEis maintains lane and perimeter visibility where poor light conditions (fog, mist, rain…) can impair a driver’s ability to safely observe road traffic and pedestrians.
Optical Guide
Thanks to an optical guide, it manages to push each single photon of light into currently unexplored corners in street lighting, with a grazing light projection in a proportion 30 times wider than a normal street photometry.
Conflict Zone Visibility
With better visibility at junctions and road changes – including bridges, accidents are significantly reduced where drivers prepare for upcoming obstacles.
Drive Alert
For upcoming accidents and warnings of poor visibility or unexpected traffic blocks, SIDEis can be remotely configured to help drivers prepare themselves and others.
Tunable Photometry
A unique combination of reflection and refraction, the optics can adapt for customized, uniform light distribution across a road surface, simply by remote control.
Reduced Light Spill
Traditional 10m street lamps emit significant amounts of light across surrounding areas, away from the road. SIDEis efficiently light the road surface, without wasted light spill to enhance a driver’s lane and perimeter visibility.
IN SIDEIS
LED SOURCE
- LED source in hidden top position – away from direct driver eyesight
- 24 LED white diodes per lamp using CCT of 4000K with CRI 70
- Customizable integration of alternate amber or red LED diodes for signal lighting (bottom position)
COMPACT HOUSING
- Die-cast aluminum dissipation system IP66 rated
- Reinforced aluminum body for minimum weight, just 335gr.
- 102(mm) length, x 76 wide, x 61 deep – mounting height of just 840mm
OPTICAL SYSTEM
- Reflective and refractive optical guide
- Deep and wide distribution for motorways requiring extra coverage
- Tunable photometrical distribution through the selective ignition of the light source
ELECTRICAL SYSTEM
- All components embedded
- On-board intelligent control system software for remote control
KEY CHALLENGES WE’VE OVERCOME
SAFETY – the innovative low-mounted design not only removes collision obstacles, but distributes the light across the road evenly, without compromising efficiency. Its height removes direct driver glare and highlights the curve, rise and fall of the road. This also improves pedestrian safety – to be seen more clearly by drivers.
COST – using monumentally less raw materials, the innovative SIDEis lamps are cheaper to purchase, install, maintain and run – that includes a remarkable 13W energy
consumption per luminaire. While more lamps are needed, the long-term savings are considerably more.
MAINTENANCE – with easy accessibility and installation for contractors, positioning adjustments, additional installations or repairs can take place without expensive hire equipment used to access traditional 10m+ street lighting lamps.
VANDALISM – a key concern for any roadway agency, SIDEis lamps are strategically hidden out of view and placed in areas where people are not walking past – like motorway junctions, bridges, tunnels and busy conflict zones.
SUSTAINABILITY – long lasting, recyclable materials are used to build the luminaire, this reduces its impact on the environment with eco-friendly packaging. Combined with ultra-low energy consumption, the SIDEis street light was designed for the future of roadway tunnel and urban lighting.
FUTURISTIC ROADWAY LIGHTING
NOW EXISTS…
Connectivity & urban infrastructure
As towns and cities adapt to IoT integration, the demand for SMART lighting will continue to expand. SIDEis maintains the adaptability to integrate seamlessly into the safe structure of smart highways, towns and cities. Its ability to communicate with traffic information and emergency lighting add to a viable urban solution.
SIDEis can become part of SMART infrastructures to include sensors and intelligent alert mechanisms that ensure pedestrians and drivers are kept safer in all environments.
With the future demand for autonomous vehicles, SIDEis innovative LED lighting has the capability to integrate into urban areas for safer road use.
WHO
I was before
I became me
MASSIMO TARGETTI
FORM
