Sideis

ROADWAY LIGHTING… REDESIGNED

WE’VE SEEN TOMORROW’S ROADS

SIDEis – a revolutionary LED street lighting solution that’s SMART, ultra compact and durable. Reinventing safe and sustainable roadway infrastructures…

CONVENTIONAL LED
LIGHTING, SIMPLIFIED.

Today’s roadway LED lighting is outdated. Expensive to install, it lacks the infrastructure to adapt as travel and roadways evolve toward IoT systems and connectivity. Resource-heavy, towering lamps emit huge amounts of wasted light that still provide inadequate visibility for drivers in poor weather conditions. SIDEis LED lighting solution tackles these issues head-on.

installation &
maintenance

Despite LED performance gains, lighting installation continues to disrupt road use. It requires a lot of labor, steel, cabling, cement and poles – proving unsustainable and wasteful. Inaccessible height of lamps result in expensive maintenance.

installation &
maintenance

Despite LED performance gains, lighting installation continues to disrupt road use. It requires a lot of labor, steel, cabling, cement and poles – proving unsustainable and wasteful. Inaccessible height of lamps result in expensive maintenance.

POOR WEATHER 
CONDITIONS

Adverse driving conditions caused by fog and mist rely heavily on proper light for driver safety and visibility. Legacy roadway lighting increases ‘disability glare’ and unwanted light scattering – restricting a driver’s vision.

POOR WEATHER 
CONDITIONS

Adverse driving conditions caused by fog and mist rely heavily on proper light for driver safety and visibility. Legacy roadway lighting increases ‘disability glare’ and unwanted light scattering –restricting a driver’s vision.

WASTED LIGHT
DISTRIBUTION

Conventional 10m lighting poles unnecessarily light up
surrounding areas – including harmful light pollution – that
result in brighter lamps to overcompensate. Road
perimeters remain less visible causing unsafe conditions
where drivers merge to middle sections of road.

WASTED LIGHT
DISTRIBUTION

Conventional 10m lighting poles unnecessarily light up
surrounding areas – including harmful light pollution – that
result in brighter lamps to overcompensate. Road
perimeters remain less visible causing unsafe conditions
where drivers merge to middle sections of road.

INFRASTRUCTURE &
THE FUTURE OF DRIVING

Right now, road lighting infrastructure is simply not designed to adapt to the future. The advantages of wireless LED lighting goes beyond the economic and hassle-free benefits… As our cities prepare and adapt toward IoT and laser detection technologies, we need a lighting solution for vehicles and pedestrians to become a seamless part of the new solution for safer, interconnected urban areas.

INFRASTRUCTURE &
THE FUTURE OF DRIVING

Right now, road lighting infrastructure is simply not designed to adapt
to the future. The advantages of wireless LED lighting goes beyond the economic and hassle-free benefits…
As our cities prepare and adapt toward IoT and laser detection technologies, we need a lighting solution for vehicles and pedestrians
to become a seamless part of the new solution for safer,
interconnected urban areas.

LATERAL THINKING – TIME WE 
MOVE ON FROM POLE LIGHTING?

LEDs significantly impact efficiency and accessibility – offering substantial energy savings for both roadway and tunnel lighting. However, we think safe lighting goes beyond brightness and energy…

Imagine discreet, durable lighting, that’s closer to the
road and its users – including advanced safety features?

LATERAL THINKING – TIME WE 
MOVE ON FROM POLE LIGHTING?

LEDs significantly impact efficiency and accessibility – offering
substantial energy savings for both roadway and tunnel
lighting. However, we think safe lighting goes beyond
brightness and energy…

Imagine discreet, durable lighting, that’s closer to the road and its users – including advanced safety features?

SIDEis is our compact and intelligent LED design, made for busy roadways, conflict zones and tunnel lighting. It
provides clean, even light distribution across road surfaces for optimal driver visibility while eliminating wasted light.

SIDEis is our compact and intelligent LED design, made for busy roadways, conflict zones and tunnel lighting. It improves clean, even light distribution across road surfaces for optimal driver visibility while eliminating wasted light.

Unlike vertically-mounted lighting sources on traditional poles, SIDEis distributes light LATERALLY – across a road surface.
This avoids glare for drivers and eliminates wasted energy on illuminating large areas outside the road surface.

Unlike vertically-mounted lighting sources on traditional poles, SIDEiS distributes light LATERALLY – across a road
surface. This avoids glare for drivers and eliminates wasted energy on illuminating large areas outside the road surface.

01

ACCESSIBLE LIGHTING – REMOVING 
THE DINOSAURS OF ROADWAY 
LIGHTING…

Like us, you expect LED lighting to be efficient, safe and reliable. But
why try to retrofit outdated designs and complex infrastructures?
With SIDEis, we’ve reduced the energy demands of traditional
roadway lighting solutions and combined a compact anti-glare light
with a revolutionary “below eye level” design.

01

ACCESSIBLE LIGHTING – REMOVING 
THE DINOSAURS OF ROADWAY 
LIGHTING…

Like us, you expect LED lighting to be efficient, safe and reliable. But
why try to retrofit outdated designs and complex infrastructures?
With SIDEis, we’ve reduced the energy demands of traditional
roadway lighting solutions and combined a compact anti-glare light
with a revolutionary “below eye level” design.

Like us, you expect LED lighting to be efficient, safe and reliable. But why try to retrofit outdated designs and complex infrastructures? With SIDEis, we’ve reduced the energy demands of traditional roadway lighting solutions and combined a compact anti-glare light
with a revolutionary “below eye level” design.

01

ACCESSIBLE LIGHTING – REMOVING THE DINOSAURS OF ROADWAY LIGHTING…

Like us, you expect LED lighting to be efficient, safe and reliable. But
why try to retrofit outdated designs and complex infrastructures? With SIDEis, we’ve reduced the energy demands of traditional
roadway lighting solutions and combined a compact anti-glare light with a revolutionary “below eye level” design.

02

LIGHTING DESIGNED FOR HUMANS…

Measuring 10cm x 7cm and just 300g – we’re disrupting old
solutions in an effort to remove the obstrusive poles with an ultra
compact design that’s smaller than most smartphones. Constructed using sustainable materials, its tough design is powerful enough to illuminate roadways, tunnels and bridges. The big advantage lies in the easy accessibility for maintenance and replacement – mounted just 840mm off the ground.

02

LIGHTING DESIGNED FOR HUMANS…

Measuring 100mm x 76mm and just 325g – we’re disrupting old
solutions in an effort to remove the obtrusive poles with an ultra
compact design that’s smaller than most smartphones. Constructed
using sustainable materials, it’s tough design is powerful enough to
illuminate roadways, tunnels and bridges. The big advantage lies in
the easy accessibility for maintenance and replacement – mounted just 840mm off the ground.

SideIS Led design

02

LIGHTING DESIGNED FOR HUMANS…

Lighting designed for humans…

Measuring 100mm x 76mm and just 325g – we’re disrupting old solutions in an effort to remove the obtrusive poles with an ultra compact design that’s smaller than most smartphones. Constructed using sustainable materials, it’s tough design is powerful enough to illuminate roadways, tunnels and bridges. The big advantage lies in the easy accessibility for maintenance and replacement – mounted
just 840mm off the ground.

SideIS Led design

03

SIDEis – Innovation designed
for a new driving experience.

Light scattering and glare are STILL problematic for users… 

Bad weather remains an issue for the safety of drivers and pedestrians. Disabling glare and light scattering restrict our ability to see clearly, which increases the likelihood accident occurrence in prone hotspots. To exceed safety standards, the SIDEis all-in-one luminaire practically eliminates wasted light and driver glare, including an adaptable 20° tilt-mounting angle and 50,000 hourlife span – less than a meter above the ground.

03

SIDEis – Innovation designed
for a new driving experience.

Light scattering and glare are STILL problematic for users…

Bad weather remains an issue for the safety of drivers and pedestrians. Disabling glare and light scattering restrict our ability to see clearly, which increases the likelihood accident occurrence in prone hotspots. To exceed safety standards, the SIDEis all-in-one luminaire practically eliminates wasted light and driver glare, including an adaptable 20° tilt-mounting angle and 50,000 hour lifespan – less than a meter above the ground.

03

SIDEis – Innovation designed
for a new driving experience.

Light scattering and glare are STILL problematic for users…

Bad weather remains an issue for the safety of drivers and pedestrians. Disabling glare and light scattering restrict our ability to see clearly, which increases the likelihood accident occurrence in prone hotspots. To exceed safety standards, the SIDEis all-in-one luminaire practically eliminates wasted light and driver glare, including an adaptable 20° tilt-mounting angle and 50,000 hour lifespan – less than a meter above the ground.

Weatherproof

a robust IP66 design, SIDEis maintains lane and perimeter visibility where poor light conditions (fog, mist, rain…) can impair a driver’s ability to safely observe road traffic and pedestrians.

Optical Guide

thanks to an optical guide, it manages to push each single photon of light into currently unexplored corners in street lighting, with a grazing light projection in a proportion 30 times wider than a normal street photometry.

Conflict Zone Visibility

with better visibility at junctions and road changes – including bridges, accidents are significantly reduced where drivers prepare for upcoming obstacles.

Drive Alert

for upcoming accidents and warnings of poor visibility or unexpected traffic blocks, SIDEis can be remotely configured to help drivers prepare themselves, and others on their journeys.

Tunable Photometry

a unique combination of reflection and refraction, the optics can adapt for customized, uniform light distribution across a road surface, simply by remote control.

Reduced Light Spill

traditional 10m street lamps emit significant amounts of light across surrounding areas – away from the road. SIDEis efficiently light the road surface, without wasted light spill to enhance a driver’s lane and perimeter visibility.

IN SIDEIS

LED SOURCE

– LED source in hidden top position –
  away from direct driver eyesight.
– 24 LED white diodes per lamp using
  CCT of 4000K with CRI 70.
– Customizable integration of alternate amber or red
   LED diodes for signal lighting (bottom position).

OPTICAL SYSTEM

– Reflective and refractive optical guide.
– Deep and wide distribution for motorways requiring extra coverage.
– Tunable photometrical distribution
   through the selective ignition of the light source.

COMPACT HOUSING

– Die-cast aluminum dissipation system that’s IP66 rated.
– Reinforced aluminum body for minimum weight, just 335g.
– 102(mm) length, x 76 wide, x 61 deep – mounting height of just 840mm.

ELECTRICAL SYSTEM

– All components embedded.
– On-board intelligent control system
  software for remote control.

LED SOURCE

– LED source in hidden top position –
  away from direct driver eyesight.
– 24 LED white diodes per lamp using
  CCT of 4000k with CRI: 70.
– Customizable integration of alternate amber or red
   LED diodes for signal lighting (bottom position).

OPTICAL SYSTEM

– Reflective and refractive optical guide.
– Deep and wide distribution for motorways requiring extra coverage.
– Tunable photometrical distribution
   through the selective ignition of the light source.

COMPACT HOUSING

– Die-cast aluminum dissipation system that’s IP66 rated.
– Reinforced nylon body for minimum weight, just 325g.
– 102(mm) length, x 71 wide, x 61 deep – mounting height       of just 840mm.

ELECTRICAL SYSTEM

– All components embedded.
– On-board intelligent control system
software for remote control.

Innovative Led Street Lighting Solution

LED SOURCE

– LED source in hidden top position – away from direct
driver eyesight.
– 24 LED white diodes per lamp using CCT of 4000k
with CRI: 70.
– Customizable integration of alternate amber or red
LED diodes for signal lighting (bottom position).

OPTICAL SYSTEM

– Reflective and refractive optical guide.
– Deep and wide distribution for motorways requiring extra
coverage.
– Tunable photometrical distribution through the selective
ignition of the light source.

COMPACT HOUSING

– Die-cast aluminum dissipation system that’s
IP66 rated.
– Reinforced nylon body for minimum weight,
just 325g.
– 100(mm) length, x 76 wide, x 60 deep – mounting height of just 840mm.

ELECTRICAL SYSTEM

All components embedded.
– On-board intelligent control system
software for remote control.

OTHER CHALLENGES 
WE’VE MET…

SAFETY – the innovative low-mounted design not only
removes collision obstacles, but distributes the light across
the road evenly, without compromising efficiency. Its height removes direct driver glare and highlights the curve, rise and
fall of the road. This also improves pedestrian safety – to be seen more clearly by drivers.

COST – using monumentally less raw materials, the
innovative SIDEis lamps are cheaper to purchase, install,
maintain and run – that includes a remarkable 13W energy
consumption per luminaire. While more lamps are needed,
the long-term savings are considerably more.

MAINTENANCE – with easy accessibility and installation for
contractors, positioning adjustments, additional installations or repairs can take place without expensive hire equipment used to access traditional 10m+ street lighting lamps.

VANDALISM – a key concern for any roadway agency,
SIDEis lamps are strategically hidden out of view and placed
in areas where people are not walking past – like motorway
junctions, bridges, tunnels and busy conflict zones.

SUSTAINABILITY – long lasting, recyclable materials are
used to build the luminaire, this reduces its impact on the
environment with eco-friendly packaging. Combined with
ultra-low energy consumption, the SIDEis street light was
designed for the future of roadway tunnel and urban lighting.

FUTURISTIC ROADWAY LIGHTING
NOW EXISTS…

Connectivity & urban infrastructure.

As towns and cities adapt to IoT integration, the demand for SMART lighting will
continue to expand. SIDEis maintains the adaptability to integrate seamlessly into the
safe structure of smart highways, towns and cities. Its ability to communicate with
traffic information and emergency lighting add to a viable urban solution.

SIDEis can become part of SMART infrastructures to include sensors and intelligent
alert mechanisms that ensure pedestrians and drivers are kept safer in all
environments.

With the future demand for autonomous vehicles, SIDEis innovative LED lighting has
the capability to integrate into urban areas for safer road use.

Connectivity & urban infrastructure.

As towns and cities adapt to IoT integration, the demand for SMART lighting will
continue to expand. SIDEis maintains the adaptability to integrate seamlessly into the
safe structure of smart highways, towns and cities. Its ability to communicate with
traffic information and emergency lighting add to a viable urban solution.

SIDEis can become part of SMART infrastructures to includes sensors and intelligent
alert mechanisms that ensure pedestrians and drivers are kept safer in all
environments.

With the future demand for autonomous vehicles, SIDEis innovative LED lighting has
the capability to integrate into urban areas for safer road use.

WHO

I was before
I became me

WHO

WHO I WAS BEFORE 
I BECAME ME

WHO

Who i was before
i became me

CONTACTS

DISRUPTIVE LED LIGHTING

SIDEis S.R.L.
Headquarters:
Viale Matteotti 15, 50121 Firenze | Italy
Legal Office:
Via Corridoni 91, 50134 Firenze | Italy
Phone: +39 055 4648780
E-Mail: info@sideis.com

CONTACTS

DISRUPTIVE LED LIGHTING

SIDEis S.R.L.
Headquarters:
Viale Matteotti 15, 50121 Firenze | Italy
Legal Office:
Via Corridoni 91, 50134 Firenze | Italy
Phone: +39 055 46487 78 Or 80
E-Mail: Info@Sideis.Com